Why Demand & Lead Generation is Important
Generate Awareness and Qualified Leads
The most pressing challenge for any company is to create demand for your products and services. Used together, demand and lead generation helps get potential customers from Point A to Point B – creating a pipeline of qualified leads for your brand.
Demand gen happens at the top of the sales funnel when you are creating awareness to get your audience’s attention and generate interest in your solutions. Conversely, lead gen focuses on collecting information about the interested prospect with the goal of converting them to customers.
Capabilities
Takeaways
68%
Make a Good Impression
Strategic landing pages are used by 68% of B2B businesses to acquire leads. (Marketo, 2015)
93%
Content is Key
93% of B2B companies say content marketing generates more qualified leads than traditional marketing activities. (Forbes, 2019)
79%
Never Give Up
79% of marketing leads never convert into sales. Lack of nurture is the main cause for this. (Marketing Sherpa, 2015
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