Why Channel Management is Important
Accelerate Growth by Supporting Channel Sales
Your startup can benefit from channel partners by improving visibility for your products and services, getting better access to your ideal clients, and increasing sales. Your channel management strategy can help streamline your business processes, save you time and money, and redirect resources toward your core business activities – without having to hire a larger sales team.
Sail will help you with the necessary guidance to build and manage your partner program and define success criteria for finding the right partners. Additionally, we’ll set you up with the necessary resources to help your partners to successfully promote and sell your products or services. These include product and service training, sales and marketing materials, and access through a partner portal.
Capabilities
Takeaways
51%
Add It Up
51% of companies today use at least eight channels to interact with customers (Aberdeen, 2018)
59%
Cross Paths with Success
59% of consumers cited at least one or more channels as a source of initial awareness. (KPMG)
73%
Delivering Beyond Expectation
73% of consumers cite customer experience as an important factor in their purchasing decisions. (PWC, 2018)
More about Channel Management
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