Why Content Marketing is Important
Generate Awareness and Build Credibility for Your Brand
Content marketing is a key factor in launching a tech startup. It helps you build an audience with informative, educational and entertaining content that resonates with your audience.
Crafting great content drives organic traffic to your website and social media, as well as to promote new products and services. Additionally, content marketing also helps create relationships with potential investors, partners, and customers.
Capabilities
Takeaways
79%
Content is Crucial
79% say user generated content highly impacts their purchasing decisions. (Stackla, 2019)
82%
Customization Counts
82% of customers feel more positive about a brand after reading customized content. (Demand Metric, 2019)
64%
The Future is Video
64% of consumers purchase a product after watching a branded video on social networks. (Forbes, 2018)
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